How Top Brands are Reacting During Coronavirus

In the midst of the COVID-19 craziness, it goes without saying that people are at a loss for what to do with themselves between social distancing, extreme isolation, work from home status, school from home status, and confusion at almost every level of government.

When it comes to brands the response can be similar. Some are burying their heads in the sand, others are just sticking to their content calendars, but some “gifted” social-first companies are stepping up by helping not only their customers, but anyone who swipes to their Instagram accounts. Whether it is offering free meals to medical professionals working ’round the clock, implementing mindful packaging to ensure cleanliness, or providing a much needed (at-home) stress-reliever, we rounded up brands “doing it right” during a difficult time. Hopefully what they are offering can bring some much needed regularity to your lives too.

Keep your hands clean,
Social Studies

sweetgreen

Not only is sweetgreen offering free delivery, they’ve also dedicated their Outpost operations and teams to deliver free, fresh sg salads + bowls to hospitals in the cities they serve.

Headspace

Headspace created free meditation, sleep, and movement playlists to help their listeners find space for a deep breath whenever they need it. 

Panera Bread

Panera Bread is taking major steps to put minds at ease through food safety and sanitation procedures, including offering delivery, rapid pick-up, drive-thru (where available), contactless delivery, and mindful packaging to ensure orders are sealed shut to protect their customers’ meals.

Uber Eats

“Uber is pledging to deliver free meals to first responders and healthcare workers on the front line of the coronavirus pandemic across the U.S. and Canada,” says Janelle Sallenave, head of Uber Eats. “We know that the work of medical and crisis response teams can be tireless, and the hours long; we hope we can help in a small way.”

ClassPass

Whether their customers need to cancel classes last minute or did get a chance to use up their credits, Classpass has their team ready to assist customers for whatever their concerns may be. 

Aaptiv

“Aaptiv has always been about holistic wellness, and right now, both mental health and physical health are more important than ever,” says Ethan Agarwal, Founder and CEO of Aaptiv. “Since we know how to create great at-home content, we wanted to make sure everyone had access with no strings attached. No credit cards, no free trials. Just listen.” 

Scholastic

In the midst of many school closures, Scholastic is helping families across the country with free virtual lessons for grades PreK to 9.

Peloton

Whether you have a bike or not, Peloton is offering 90 days of free workouts on their app.

The Infatuation

In a time where small businesses need the most help, The Infatuation rounded up local eats, in the cities they cover, that started offering delivery and takeout.

Whole Foods

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