For more than a decade, Social Studies has been powering brand fandom for today’s leading-edge companies.
Let’s Talk
OUR PHILOSOPHY
To build and activate a brand today, you have to reach your consumers in the social communities they belong to.
It’s not the number of followers that count.
It’s the quality of the audience that counts.
Whether you’re trying to retain an audience or attract one that hasn’t considered you before, the true source of influence exists within the diverse and overlapping community networks your consumers are a part of.
At Social Studies, we lead with strategy because Influencer Marketing isn’t one-size-fits-all. Our methodology is tailored to where your brand is in its journey, built around your goals, your team, and your appetite for disruption and growth.
In 2018, we helped define what it means to be an influencer agency of record (iAOR), earning a seat at the table alongside performance, growth, creative, and comms teams. Since then, we’ve refined a model that doesn’t just plug in Creators, it plugs into your business.
We’re proudly talent-agnostic, which means we’re not limited by rosters or exclusive relationships. We work with the right voices for your brand, whether they’re emerging tastemakers or heavyweights in culture. Our discovery process is guided by data and a deep understanding of who is right for your brand and narrative. And when it makes sense, we lean on our strong relationships with top talent agencies to unlock the best of what’s next.
As a rule, we don’t chase trends. We build influence, rooted in relevance and results.
HOW WE DELIVER FOR CLIENTS
We deliver unmatched strategy, world-class talent discovery, and dynamic management services — powered by adaptive execution and a partner ecosystem designed to amplify your brand’s KPIs and drive real results.
WE’RE THE AGENCY THAT…
RIMOWA
Launched LVMH’s iconic luggage brand onto TikTok, unleashing wanderlust and covetability for the next generation of customers in Gen-Z adventurers
GLOSSIER
Supercharged the ‘original Influencer brand’ beyond their internal limitations and into new levels of scale and Creator engagement
DOMINO’S PIZZA
Powered national campaigns for Domino’s, turning key moments into crave-worthy successes
JACK IN THE BOX
Crafted a dynamic roster of always-on Influencers to fuel seasonal campaigns, product launches and big brand moments
COMCAST XFINITY
Pioneered Influencer Marketing across the media giant’s product suite, national tentpole moments and local events, making it a core strategy
BOSTON BEER CORP.
Executed Creator marketing initiatives across the company’s brand portfolio, leveraging Influencers to bring each brand’s unique personality to life on social media