Making your influencer programs repeatable,
measurable and essential.
Whether you’re just starting out or scaling up. Whether you need Influencers to extend a campaign or a roster of Creators to launch your own always-on brand channel. If your goal is product adoption or brand recognition. For the past ten years, we’ve been perfecting the services brands crave with the results they demand, all imbued with the strategies, expertise, creativity and touch that powers success.
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Our Offerings
Influencer Marketing Strategy
We take your existing brand strategy and extend it to the influencer space, or, build something fresh that’s connected to the audience you’re seeking to reach within the channel you’re looking to build. In either case, we audit your brand and competitors to uncover opportunities for content and talent that resonate, and take a read on culture to build a framework that drives decision-making and is optimized for visibility, reach, conversion and community.
Talent Discovery: Community ClusteringTM
Our proprietary talent identification methodology is called Community Clustering, a human-driven and data-enhanced approach anchored in the belief that your customers are the communities they belong to. Our strategists and talent specialists create a network of influence with your audience in the center, and set sights to the communities that influence them, what drives membership within them, how influence spreads, and who are the most active and influential voices to tap, regardless of their follower count. Community Clustering – as a standalone service or integrated into a larger, recurring plan – is how we help brands resonate authentically on social and grow.
Creator
Casting
Creators are powering brand channels with content and doing so more efficiently than in-house or external production vendors. We’ll build a roster of content creators aligned to your brand values and guidelines, and handle all management needs so you don’t have to. Talent is refreshed through learnings and changing needs, ensuring the fit is always right and that production and engagement can scale together.
Influencer Campaign Activation
We’ve activated tens of thousands of influencers of all sizes for the world’s most innovative brands in short-term campaigns and recurring, seasonal refreshes. Limited-time offers, product launches, audience expansion strategies – check, check and check.
Always-On Brand Ambassador Program
The best talent are your die-hards. And we’ve fine-tuned relationship-building through a programmable always-on system of content creation, distribution and integration into a brand’s marketing calendars and channels. We streamline onboarding and management, planning, approvals, comms and reporting, and plug talent into the brand ecosystem online and IRL.
Paid Amplification and Asset Development
With platforms and algorithms always in flux, organic distribution can only get you so far. By incorporating paid channels and asset optimizations into our scopes, we expand reach and performance potential. In test after test, natively-created influencer content consistently outperforms traditional media assets. That’s why we’ve invested in studio services and paid media management to make it an easy add-on to any campaign looking to target a hyper-specific audience.