Influencer marketing involves brands collaborating with online influencers to market goods or services- but some influencer marketing collaborations are less tangible than that. More often than not, brands work with influencers to improve brand recognition. The important thing here is that the online collaborators are genuinely influential. Effective influencers have to determine the users that a brand wishes to target and create actionable touchpoints.
Influencer marketing is vastly more than finding someone with a following and offering them compensation or exposure to say good things about a brand. The social studies platform selects the best influencer for your brand, backed by data, accessing countless potential customers that otherwise would have been unable to reach.
Social Studies is the agency and micro-influencer marketing technology created to inspire authentic conversations through actionable data. We align innovative brands with emerging social content creators at scale, fostering next-generation partnerships that deliver meaningful results.
In 2015, influencers were on the rise, and brands were trying to tap into the digital space. The founder of Social Studies, Brandon Perlman, began noticing niche social media accounts were having a remarkably positive impact on their followers and started benchmarking performance across the digital landscape. Applying financial modeling to proprietary data sets, Social Studies has developed a platform that enables performance marketers to weigh influence by fusing data science with human-driven creative expertise.
The best social media marketing works because it’s nothing more than a natural social interaction. The best content marketing works because the information is genuinely helpful. And the Social Studies influencer marketing platform works because it relies on both social and content marketing tools, where credibility and genuine authority are already established in the audience’s minds.
Fusing the qualitative power of a white-glove agency + our proprietary software, we established a new standard of process + efficiency rooted in data-backed marketing campaigns. Our partners include leaders in CPG, Dining, Beverage, Travel, and Retail across Fortune 100 brands and startup companies alike.
Learn how we can help your brand today.
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