Analyzing more than 600 U.S. consumer brands, winners were selected based on the extent to which social content influenced individuals who talk about and recommend brands online and off.
For the past four years, Social Studies and Panera have worked hand in hand to activate more than 1,500 micro and macro influencers across 60 campaigns, exceeding 57mm impressions, and thousands of influencer-generated assets.
Congratulations to the hardworking teams at Panera, the Social Studies family, and the thousands of dedicated content creators who made this possible.
Big things ahead…
*More on Engagement Labs and the TotalSocial Brand Awards here.