Good decisions are built upon a wide swath of information and research. Keeping up with an ever-evolving industry is difficult. Finding social-media-marketing news and insights is even more of a challenge.
Marketers and media professionals have a growing need for:
Reliable, data-backed insights
Numbers don’t lie. Industry research and market intelligence fuel informed decisions and high-level forecasting.
Thought leadership deep-dives
But sometimes, numbers aren’t enough. Analysis and a definitive narrative give context and meaning to foundational insights.
A source for What’s New? and What’s Next?
Every organization needs to stay on top of trends, to use that visibility to help set or pivot a strategy.
What began as a simple email newsletter by one person in July of 2015 has grown into a full-service agency and analytics tool.
We provide data-backed editorial and insights to help senior-level marketers understand the social-marketing industry and trends within it, make strategic decisions to hit and exceed their goals, and benchmark performance.