These days, it’s not enough to be the face of a brand. Enter influvesting (a term we absolutely made up on the spot just now): When high-profile Instagrammers leverage their social currency in exchange for a stake in (often fashion-related) brands they believe in. Here’s a couple noteworthy ones on the record from a recent Business of Fashion writeup.
Chiara Ferragni (@chiaraferragni)
https://www.instagram.com/p/BcH42YWDGsD/?hl=it&taken-by=chiaraferragni
📈 What She’s Investing In: Apparel resale site @depop
Leandra Medine Cohen (@leandramcohen)
📈 What She’s Investing In: Skin care line, @drunkelephant, activewear brand, @outdoorvoices, and underwear startup, @wearlively, and approximately a dozen others.
Nasiba Adilova (@naseebs)
https://www.instagram.com/p/Bn3Mub2Hpxu/?taken-by=naseebs
📈 What She’s Investing In: Activewear brand @bandier, clothing startup @wardrobe.nyc, fitness app @aaptiv, and ~17 others.
Arielle Charnas (@ariellecharnas)
https://www.instagram.com/p/Bpj33rqn46O/?taken-by=ariellecharnas
📈 What She’s Investing In: Activewear brand @bandier, among others.