These days, it’s not enough to be the face of a brand. Enter influvesting (a term we absolutely made up on the spot just now): When high-profile Instagrammers leverage their social currency in exchange for a stake in (often fashion-related) brands they believe in. Here’s a couple noteworthy ones on the record from a recent Business of Fashion writeup.
Chiara Ferragni (@chiaraferragni)
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I’m super happy to announce that all my December proceeds from my @Depop account will be devolved to the Onlus Soleterre for the Pediatrics of Policlinico San Matteo di Pavia (that I’m gonna visit in the next weeks), so guys check out my account to find some of my designer bags, shoes and clothes 😍 Direct link in stories #Depop #NaTalentInPediatria
📈 What She’s Investing In: Apparel resale site @depop
Leandra Medine Cohen (@leandramcohen)
📈 What She’s Investing In: Skin care line, @drunkelephant, activewear brand, @outdoorvoices, and underwear startup, @wearlively, and approximately a dozen others.
Nasiba Adilova (@naseebs)
📈 What She’s Investing In: Activewear brand @bandier, clothing startup @wardrobe.nyc, fitness app @aaptiv, and ~17 others.
Arielle Charnas (@ariellecharnas)
📈 What She’s Investing In: Activewear brand @bandier, among others.