Influvesting: Mega-Instagrammers Turned Investors - Social Studies

Influvesting: Mega-Instagrammers Turned Investors

These days, it’s not enough to be the face of a brand. Enter influvesting (a term we absolutely made up on the spot just now): When high-profile Instagrammers leverage their social currency in exchange for a stake in (often fashion-related) brands they believe in. Here’s a couple noteworthy ones on the record from a recent Business of Fashion writeup. 

Chiara Ferragni (@chiaraferragni)

šŸ“ˆ What She’s Investing In: Apparel resale site @depop

Leandra Medine Cohen (@leandramcohen)

šŸ“ˆ What She’s Investing In: Skin care line, @drunkelephant, activewear brand, @outdoorvoices, and underwear startup, @wearlively, and approximately a dozen others.

Nasiba Adilova (@naseebs)

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In my uniform

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šŸ“ˆ What She’s Investing In: Activewear brand @bandier, clothing startup, fitness app @aaptiv, and ~17 others.

Arielle Charnas (@ariellecharnas)

šŸ“ˆ What She’s Investing In: Activewear brand @bandier, among others.

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