We’ve partnered with AmbassCo to examine the speed, structure, and staying power of trend culture in 2025, leveraging their Social Glass AI.
Our latest report, Trend Culture 2025: The Gen-Z Blueprint, interviews more than 100 members of Gen-Z and breaks down how trends move across platforms, trust is built (or lost), and why “style” and “meaning” are overtaking traditional trend metrics. We explore:
→The rise of “dupes” and the decline of originality
→ How trust is built in the comments, not campaigns
→ Creators as co-creators, not just casting
The research methodology combines survey data, cultural pattern recognition, and creator-led insights to surface what’s shaping Gen-Z behavior, vs. what’s just noise.
This report is for brands, marketers, and strategists navigating what comes next, not just what’s trending.
Download the full report HERE.