Lifestyle and travel influencers were activated to create Instagram stories with the intention of generating awareness and excitement around the launch of the AmiGo app and drive early downloads. Partnered creators were also engaged to create content to be exclusively used within the AmiGo app itself, highlighting these creators’ travel recommendations while simultaneously showcasing the app’s features and functionality.
- CONVERSION + AUDIENCE SIZE
- With over 2,000 clicks generated from Instagram story content, the overall conversion rate was 36.7% [calculated by link clicks divided by app downloads]
- CAMPAIGN ASSETS
- Retention rate proved highest for content shared by mid-tier creators with an average follower count of 65K.