Massive congrats to our client Panera Bread for ranking #1 in ONLINE AND OFFLINE INFLUENCE for QSR (#8 overall) in Engagement Lab’s “Total Social Brand Awards” for 2020.
Analyzing more than 600 U.S. consumer brands, winners were selected based on the extent to which social content influenced individuals who talk about and recommend brands online and off.
For the past three years, Social Studies and Panera worked hand in hand to activate more than 1,500 micro and macro influencers across the US, over 50+ campaigns.
Congratulations to the hardworking teams at Panera, the Social Studies family, and the thousands of dedicated content creators who made this possible.
Big things ahead…
*More on Engagement Labs and the TotalSocial Brand Awards here