Being a product junkie isn’t enough; the best up-and-coming beauty and fragrance handles will charm you with their wit, imagery, and sense of humor. Explaining fragrance into a visual medium can be helpful to take something so intangible and make it real. Some fragrance brands are skilled at getting the meaning of their scents (and their brand) across, producing unparalleled visuals that are fun and inspiring. Here are our top five fragrance brands that are killing it on Instagram right now.
