The Latest in the Sober Curious Movement

The Latest in the Sober Curious Movement

2019 has been a #SoberCurious year. While influencers have extended the concept far beyond #DryJanuary, brands are tapping into the growingly popular lifestyle trend, too.

Those who are considered sober-curious make a choice to refrain from drinking alcohol, not out of necessity or addiction, but for their physical and mental health. According to @rubywarrington , who wrote Sober Curious, followers can reap benefits including enhanced energy, greater mental clarity, and reduced anxiety.

According to articles on CNN and The Atlantic, the movement is catching on. Twenty-nine percent of millennials in the UK are sober, and binge drinking has fallen from twenty-seven percent to eighteen percent among millennials.  @amandamull , who wrote the article in The Atlantic, also spoke with more than 100 Americans in their 20s and 30s who said they have made similar changes in their drinking habits.

These brands are buzzing in the alt-spirit space and their social accounts are showing all the signs of budding popularity.

Euphorics for Humankind #RiseWisely bit.ly/risewisely

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@kineuphorics  is a part adaptogen and part nootropic beverage that, according to their website, “gives you a buzz without the booze.”

The brand, which was founded in 2017, has an audience of 17.9k and its growth has increased an impressive 30% in the last 30 days.

The World’s First Distilled Non-Alcoholic Spirits . ‘What to drink when you’re not drinking’® #SeedlipUSA . Made in England, Based in LA 🇺🇸 linktr.ee/seedlipusa

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@seedlipusa , which is partially owned by the same company as  @johnniewalkerusa  and  @smirnoffus , comes in three different flavors. Fun fact: Spice 94, the original flavor, sold out in less than half an hour.

Audience: 11.8k and an 11% growth rate in the last 15 days.

All the Spirit without the Spirits. 🍹Non-alcoholic, bar-inspired drinks crafted from premium ingredients. drinkbarnone.com

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Introduced just a few months ago by  @cocacola@drinkbarnone  has a variety of non-alcoholic offerings ranging from Ginger Mule and Sangria, Cider to Bellini Spritz.
Although its audience is only in the three digits, its growth rate is a surprising 190% in the last 15 days.

Booze-free craft cocktails. Made with 100% real ingredients in the Hudson Valley. #shakennotslurred curiouselixirs.com/collections/cocktails

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@curiouselixirs  is emphasizing high-quality ingredients, and not sacrificing taste when skipping the booze.

Handmade in Denmark🇩🇰. 🏆The Gin Master 2018, The Gin Master Gold 2018, Double Gold in NY. Meet us at @barconventber Stand 8-D08. IT’S HERBIE HOUR! herbiegin.com

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Non-Alcoholic Craft Beer Brewed for Body, Mind, Spirit • USA | Online • Tag #RaiseWellBeing shop.wellbeingbrewing.com

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Some brands concern themselves with recreating spirits, like  @herbiegin the non-alcoholic gin. For fans of something lighter,  @wellbeingbrewing  has non-alcoholic beer.

Produced by the beloved Danish gin brand, Herbie welcomes Herbie Virgin, made almost identically like its alcoholic version.
Audience Size: 1.3k.

WellBeing Brewing, the country’s first brewery dedicated to brewing non-alcoholic craft beer, has an audience size of 4.6k and has experienced 5% account growth in the last 15 days.

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