The third edition of our State of Influence Report is here! This time, we dive into the concept of the overall “sustainability” of the Creator Economy.
With more than a decade as a common marketing practice, “Influence” is no longer an experiment.. It’s embedded in our culture, commerce, and daily life.
In a time when algorithms are unpredictable and trust is harder to earn, we explore how the most forward-thinking brands and creators are:
- Reframing quality around emotional value and cultural resonance
- Embracing B2B as a powerful and overlooked growth channel
- Building trust through shared values and long-term collaboration
