The Most Stand-Out Handles on Instagram

Kate Systrom’s always worked in digital operations, which makes her a wiz at marketing for the luxury consignment e-shop The Real Real—and gives her insight into what “works” on Instagram—AKA her colorful day-to-day life in SF. (One other thing that might help? Her brother Kevin co-founded Instagram.)

A muted, sunset-washed aesthetic plus non-stop action shots from Chase White, the co-founder of Localeur, a user-run list of the best places to eat, drink and play right now.

Tom Eswein’s über-luxury real estate snaps are an envy-inspiring homage to the world’s property, but it’s his family’s mastery of the platform that we’re fascinated by: his sister Liz runs @newyorkcity, and his mother’s behind @food and @baking, leading the NYTimes to dub them the First Family of Instagram.

Run by Rachael Finley, founder of Teen Age clothing line (boredteenager.com), it’s a mix of the newest cartoon-inspired pieces hitting her e-commerce store (often modeled by her husband Blake Anderson of Comedy Central’s Workaholics fame) and all of the beautiful places you’d wear them: from skate parks to burger joints and backyard dance parties.