Since its inception in 1987, South by Southwest has grown from a music and media B2B conference to an entire pop-up town, virtually taking over all of downtown Austin for two weeks to spotlight creatives and innovators from so many industries. This year, SXSW Interactive — a standalone destination — is bigger than ever, but there’s still some head scratching about what it actually is. The short answer: a place for tech visionaries to confer and spread ideas. Considering it launched in 1994 as an “open house” with zero keynote speakers and pretty crappy attendance, it’s attracted keynote speakers, like Malcolm Gladwell, Elon Musk, and the founders of Twitter, Spotify, MakerBot and so, so many more. To navigate this year’s conference from afar, here are five we’re most excited about.
#sxsw #sxswinteractive #austin #disruptors #founders
