Top 40 Over 40: Best Female Gen-X Instagram Influencers - Social Studies

Top 40 Over 40: Best Female Gen-X Instagram Influencers

While Millennials make up the majority of the platform’s user base, as our inaugural “40 Over 40” list proves, Gen X women have a pronounced foothold on Instagram. Gen-X women aren’t thrilled with traditional advertising, but about 50% of them trust influencers to give good brand recommendations, says a survey from Morning Consult. With niches ranging from economics to food, members of this generation are willing to share their knowledge and experience online to support their favorite brands. Followers of Gen-X influencers know when they recommend a product, it means quality.

#GenX #over40

Yvonne

@funkyforty

 Zurich, Switzerland

 19,604 followers

Alison Gary

@wardrobe_oxygen

 Washington, DC

 14,429 followers

Kim Mitchell

@kimair

 San Francisco, CA

 6,143 followers

Diane

@fashiononthe4thfloor

 Boston, MA

 2,906 followers

Garance Doré

@garancedore

 New York, NY & Los Angeles, CA

 744,063 followers

Laura Brown

@laurabrown99

 New York, NY

 233,853 followers

Caroline de Maigret

@carolinedemaigret

 Paris, France

 770,182 followers

Cathy Williamson

@themiddlepageblog

 Dallas, TX

 38,771 followers

Judy Aldridge

@atlantishome

 Dallas, TX

 82,469 followers

Isabel Martinez

@isabelitavirtual

 Barcelona, Spain

 677,268 followers

Taryn Toomey

@taryntoomey

 New York, NY & Los Angeles, CA

 46,457 followers

Sheree Frede

@shesheshow

 Houston, TX

 78,407 followers

Erin Busbee

@busbeestyle

 Telluride, CO

 97,227 followers

Alicia Wood

@thelushlist

 Dallas, TX

 87,041 followers

Heather Anderson

@soheatherblog

Dallas TX

80,578 followers

Ana Pejkanovic

@marchandmayblog

 Alberta, Canada

 15,743 followers

Catherine McCord

@weelicious

 Los Angeles, CA

 183,417 followers

Chrissie Miller

@chrissiemiller

 New York, NY

 11,962 followers

Michelle Lee

@myfashionable40s

 Bristol, England

 45,260 followers

Elizabeth Yeowart

@whatlizzyloves

 Skipton, England

 13,422 followers

Esther Silber-Berg

@estherandsasha

 New York, NY

 294,008 followers

Elena Vulitsky

@zdlena

 West Hollywood, CA

 58,260 followers

Bridget Ambrose

@becrowbe

 Montana

 58,368 followers

Hindy Weber-Tantoco

@hindyweber

 Manila, Philippines

 26,759 followers

Shawanna Davis

@bebeautifulla

 Los Angeles, CA

 130,300 followers

Silvana Elmor

@silvanaelmor

 São Paulo, Brazil

 116,333 followers

Maria

 

@missmustardseed

 Rochester, MN

 168,465 followers

Liliana Meza

@lilianameza76

 Colombia

 137,772 followers

Cecília Franco

@cecilia.franco

 Brazil

 754,675 followers

Kristin Stanford

@kdancing

 Burbank, CA

 123,894 followers

Catherine Summers

@notlamb

 Devon, England

 19,581 followers

Lisa Maynard

@beauty101bylisa

 East Hampton, CT

 14,194 followers

Janine Delaney

@janine_delaney

 New York, NY

 1,327,384 followers

Bobbi Jo Black

@bobbijoblack

 Los Angeles, CA

 39,386 followers

Samantha Chapman

@pixiwoos

 London, England

 806,173 followers

Rachel Matos

 

@racheldmatos

 Los Angeles, CA

 4,964 followers

Sandra Cires

@sandraciresart

 Miami, FL

 2,034,219 followers

Trina

@petitestylestudio

 Boston, MA

 5,137 followers

Janise

@mamainheels

 Los Angeles, CA

 30,677 followers

Marni Salup

@marnisalup

 New York, NY

 695 followers

Elizabeth Cutler & Julie Rice

@soulfounders

 New York, NY

 28,540 followers

Interested in how our innovative female influencers can improve your business?

UPDATE: A previous version of this article misidentified @fashiononthe4thfloor as her friend, @kyrzayda_. We’ve updated the work to correct the error.

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