While Millennials make up the majority of the platform’s user base, as our inaugural “40 Over 40” list proves, Gen X women have a pronounced foothold on Instagram. Gen-X women aren’t thrilled with traditional advertising, but about 50% of them trust influencers to give good brand recommendations, says a survey from Morning Consult. With niches ranging from economics to food, members of this generation are willing to share their knowledge and experience online to support their favorite brands. Followers of Gen-X influencers know when they recommend a product, it means quality.
#GenX #over40
Yvonne
Zurich, Switzerland
19,604 followers
Alison Gary
Washington, DC
14,429 followers
Kim Mitchell
San Francisco, CA
6,143 followers
Diane
Boston, MA
2,906 followers
Garance Doré
New York, NY & Los Angeles, CA
744,063 followers
Laura Brown
New York, NY
233,853 followers
Caroline de Maigret
Paris, France
770,182 followers
Cathy Williamson
Dallas, TX
38,771 followers
Judy Aldridge
Dallas, TX
82,469 followers
Isabel Martinez
Barcelona, Spain
677,268 followers
Taryn Toomey
New York, NY & Los Angeles, CA
46,457 followers
Sheree Frede
Houston, TX
78,407 followers
Erin Busbee
Telluride, CO
97,227 followers
Alicia Wood
Dallas, TX
87,041 followers
Heather Anderson
Dallas TX
80,578 followers
Ana Pejkanovic
Alberta, Canada
15,743 followers
Catherine McCord
Los Angeles, CA
183,417 followers
Chrissie Miller
New York, NY
11,962 followers
Michelle Lee
Bristol, England
45,260 followers
Elizabeth Yeowart
Skipton, England
13,422 followers
Esther Silber-Berg
New York, NY
294,008 followers
Elena Vulitsky
West Hollywood, CA
58,260 followers
Bridget Ambrose
Montana
58,368 followers
Hindy Weber-Tantoco
Manila, Philippines
26,759 followers
Shawanna Davis
Los Angeles, CA
130,300 followers
Silvana Elmor
São Paulo, Brazil
116,333 followers
Maria
Rochester, MN
168,465 followers
Liliana Meza
Colombia
137,772 followers
Cecília Franco
Brazil
754,675 followers
Kristin Stanford
Burbank, CA
123,894 followers
Catherine Summers
Devon, England
19,581 followers
Lisa Maynard
East Hampton, CT
14,194 followers
Janine Delaney
New York, NY
1,327,384 followers
Bobbi Jo Black
Los Angeles, CA
39,386 followers
Samantha Chapman
London, England
806,173 followers
Rachel Matos
Los Angeles, CA
4,964 followers
Sandra Cires
Miami, FL
2,034,219 followers
Trina
Boston, MA
5,137 followers
Janise
Los Angeles, CA
30,677 followers
Marni Salup
New York, NY
695 followers
Elizabeth Cutler & Julie Rice
New York, NY
28,540 followers
Want more? Don’t forget to check out the 50 & Up Influencers taking over TikTok!
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UPDATE: A previous version of this article misidentified @fashiononthe4thfloor as her friend, @kyrzayda_. We’ve updated the work to correct the error.
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